SHAPING

SHAPING

WHAT'S

WHAT'S

NEXT

NEXT

SHAPING

SHAPING

WHAT’S

WHAT’S

NEXT

NEXT

SHAPING

SHAPING

WHAT'S

WHAT’S

NEXT

NEXT

HASNAA ATFI

MULTIDISCIPLINARY VISUAL DESIGNER SHAPING BRAND IDENTITIES AND VISUAL EXPERIENCES

THAT LAST.

[ INTRO ]

As a multidisciplinary visual designer, I help brands find their visual voice, connect with their audience, and build a presence that's impossible to ignore.

As a multidisciplinary visual designer, I help brands find their visual voice, connect with their audience, and build a presence that's impossible to ignore.

As a multidisciplinary visual designer, I help brands find their visual voice, connect with their audience, and build a presence that's impossible to ignore.

01 / ABOUT

[ INFO ]

I'm Hasnaa. Great design goes beyond aesthetics. It's the most powerful way a brand can communicate who it is and what it stands for. I build brands rooted in strategy and crafted with intention, because the strongest visual identities aren't just seen. They're felt, remembered, and impossible to replace.

I'm Hasnaa. Great design goes beyond aesthetics. It's the most powerful way a brand can communicate who it is and what it stands for. I build brands rooted in strategy and crafted with intention, because the strongest visual identities aren't just seen. They're felt, remembered, and impossible to replace.

02 / FEATURED PROJECTS

© 24 26

© 24 26

03 / EXPERTISE

KEY SKILLS

AREA OFEXPERTISE

AREA OFEXPERTISE

AREA OFEXPERTISE

(01)

Brand Identity

Building the visual language a brand lives by, from the logo to the last pixel. Precise, considered, and built to last.

LOGO DESIGN

VISUAL GUIDELINES

STATIONERY

(01)

Brand Identity

Building the visual language a brand lives by, from the logo to the last pixel. Precise, considered, and built to last.

LOGO DESIGN

VISUAL GUIDELINES

STATIONERY

(01)

Brand Identity

Building the visual language a brand lives by, from the logo to the last pixel. Precise, considered, and built to last.

LOGO DESIGN

VISUAL GUIDELINES

STATIONERY

(02)

Art Direction

Shaping the creative vision from concept to execution. Directing the visual decisions that hold a project together and give it a perspective that's entirely its own.

CREATIVE OVERSIGHT

MOODBOARDING

CONCEPT DEVELOPMENT

(02)

Art Direction

Shaping the creative vision from concept to execution. Directing the visual decisions that hold a project together and give it a perspective that's entirely its own.

CREATIVE OVERSIGHT

MOODBOARDING

CONCEPT DEVELOPMENT

(02)

Art Direction

Shaping the creative vision from concept to execution. Directing the visual decisions that hold a project together and give it a perspective that's entirely its own.

CREATIVE OVERSIGHT

MOODBOARDING

CONCEPT DEVELOPMENT

(03)

Digital Product Design

Interfaces that feel inevitable, fluid to navigate, refined in every detail, and built to perform long after the first click.

WIREFRAMING

UI / UX DESIGN

PROTOTYPING

DESIGN SYSTEMS

(03)

Digital Product Design

Interfaces that feel inevitable, fluid to navigate, refined in every detail, and built to perform long after the first click.

WIREFRAMING

UI / UX DESIGN

PROTOTYPING

DESIGN SYSTEMS

(03)

Digital Product Design

Interfaces that feel inevitable, fluid to navigate, refined in every detail, and built to perform long after the first click.

WIREFRAMING

UI / UX DESIGN

PROTOTYPING

DESIGN SYSTEMS

(04)

Campaign & Social Media

Visual assets that carry a brand's full identity into every format and platform, consistent, intentional, and made to perform.

SOCIAL TEMPLATES

AD CREATIVES

VISUAL IDENTITY ROLLOUT

(04)

Campaign & Social Media

Visual assets that carry a brand's full identity into every format and platform, consistent, intentional, and made to perform.

SOCIAL TEMPLATES

AD CREATIVES

VISUAL IDENTITY ROLLOUT

(04)

Campaign & Social Media

Visual assets that carry a brand's full identity into every format and platform, consistent, intentional, and made to perform.

SOCIAL TEMPLATES

AD CREATIVES

VISUAL IDENTITY ROLLOUT

(05)

Print & Signage

Taking a brand off the screen and into physical space. The same precision and craft, translated for every scale and surface.

BILLBOARDS

SIGNAGE

EDITORIAL PRINT

(05)

Print & Signage

Taking a brand off the screen and into physical space. The same precision and craft, translated for every scale and surface.

BILLBOARDS

SIGNAGE

EDITORIAL PRINT

(05)

Print & Signage

Taking a brand off the screen and into physical space. The same precision and craft, translated for every scale and surface.

BILLBOARDS

SIGNAGE

EDITORIAL PRINT